

On Wednesday (December 1), JAY-Z shared a new TIDAL-exclusive playlist to coincide with the streaming platform’s parent company, Square, Inc., changing their name. “I challenge anyone out there … I’m definitely in the top-tier of playlist creators.”

“I’ve found so many songs, my playlist game is A++,” he boasted during a Twitter Spaces conference earlier this year. Since the launch of TIDAL in 2015, Hov has curated countless themed playlists - ranging from summer anthems and weed songs to his favorite Nas records - and is as confident in his playlist-making ability as he is on the mic. JAY-Z‘s musical output may have slowed in recent years, but he remains prolific on the playlist front. 60 The Game Responds To Fans Telling Him He Fell Off: ‘Who The Fuck Are You?'.60 2Pac Would ‘End’ Biggie & Nas In A Verzuz Battle, Says Joe Budden.67 The Game Dragged By Battle Rap Vet For 'Desperately’ Vying For Eminem’s Attention.69 Kevin Gates Responds To Backlash Over ‘Black Lives Matter’ Comments.

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Meanwhile, Tidal cost Jay Z $56 million, a drop in the bucket for the cash-rich Apple. (He’s also married to Beyoncé.) Bringing him into the Apple fold could help it capture some of those exclusives as it fights an increasingly nasty battle with Swedish rival Spotify. Jay Z’s rolodex runs deep, as evidenced by the major exclusives Tidal has landed in recent months. Likewise, Apple’s interest in Tidal could have more to do with building artist connections than the streaming service itself. Dre, both of whom brought valuable music business knowledge and contacts along with them to Cupertino. Apple got something else in the deal, too: Legendary music mogul Jimmy Iovine and rapper Dr. Best known for its easily recognizable headphones, Beats also had a streaming service, which essentially became Apple Music. In 2014, Apple forked over $3 billion to buy Beats. But a look back at Apple’s last big music acquisition sheds light on what the company may be thinking.
